About Proudly You
Our Story. Our Values. Our Future.
Our Brand, Our Products, Our Future
Originally launched in 2025 as West Lothian Pride Shop, our online store was created to offer Pride essentials and merchandise while raising funds to support West Lothian Pride and the wider LGBTQ+ community. So in 2026, we took an exciting step forward, completely transforming our online store with a new name, a fresh identity and a redesigned, more customer-friendly website and so, Proudly You was born! Our new name represents everything we believe in: individuality, equality, diversity, inclusion and the freedom to be yourself. While Pride merchandise will always be at the heart of our shop, we wanted to create something bigger. We've been working hard to expand our collections beyond traditional Pride essentials, introducing an exciting range of gifts, stationery, clothing, accessories, homeware, novelty items and much more. Our goal is to offer something for everyone, whether you're celebrating Pride, searching for the perfect gift or simply looking for something that reflects your personality. We believe that self-expression and celebrating individuality shouldn't be limited to one day of the year.
Our journey is only just beginning! As Proudly You continues to grow, we're committed to expanding our product range, discovering exciting new brands and introducing products that reflect the meaning behind our name. We want to champion products that celebrate individuality, encourage self-expression, embrace diversity and promote positivity, while continuing to provide all your favourite Pride essentials. Most importantly, Proudly You remains dedicated to its original purpose: supporting West Lothian Pride and helping build a more inclusive and welcoming community. Every purchase helps us continue that mission.
🌈 Proudly You – Inspired by Pride, Created for Everyone, Be Yourself, Celebrate Diversity and shop with pride.
🌈 Celebrating 10 Years of West Lothian Pride – A Decade of Love, Equality & Community! 🎉
2025 marked a very special milestone for West Lothian Pride as we proudly celebrated our 10th anniversary!
What began in 2015 as a small community celebration, founded by passionate local LGBTQ+ individuals determined to create a welcoming and inclusive space, has grown into one of West Lothian's most colourful and meaningful annual community events. On Saturday 26th July 2025, we came together in Livingston to celebrate a decade of Pride, progress, friendship and community spirit. From the incredible atmosphere of our Pride Parade, as rainbow flags filled the streets of Livingston, to the fantastic entertainment, performances and community stalls at Howden Park Centre, the day was a celebration of everything West Lothian Pride stands for. But our 10th birthday was about more than just celebrating an anniversary. It was an opportunity to reflect on how far we have come, recognise the people who helped make it possible and look forward to building an even brighter, more inclusive future.
Over the past decade, West Lothian Pride has brought together people of all ages and backgrounds, creating opportunities for LGBTQ+ individuals, families, friends and allies to connect, feel supported and celebrate who they are without fear or judgement. None of this would have been possible without our incredible volunteers, supporters, community organisations, sponsors and everyone who has stood alongside us throughout the years. Your kindness, dedication and enthusiasm have helped make West Lothian Pride what it is today. As we look back at some of our favourite moments from our 10th anniversary celebrations, we are reminded that Pride is more than just one day of the year. It's about visibility, acceptance, equality and creating a community where everyone can feel safe, valued and proud to be themselves.
💜 Ten years of Pride. Ten years of community. Ten years of celebrating who we are. Thank you for being part of our journey. Here's to the memories we've made, the progress we've achieved and the many more years of Pride still to come! West Lothian Pride – Proud of Our Past, Celebrating Our Present, Building an Inclusive Future. 🌈
Meet Our Brand Partners
Great Brands. Shared Values. Proudly Together.
PS Wholesale
“PS Wholesale is proud to support the LGBTQ+ community. We work closely with Pride events, organisers, and independent retailers across the UK, supplying unbranded products that keep costs low and accessibility high. By offering affordable essentials without unnecessary branding mark-ups, we help make Pride events more inclusive, welcoming, and accessible for everyone.”